Do I really need social media for my small eco-business?

Do I really need social media for my small eco-business?

How would an increase in your store or website traffic impact your sales? How would doubling your number of customers impact your profits? How about increasing the size of customers purchases?


of shoppers make buying decisions based on social media.


of the U.S. population has a profile on at least one social networking site.


of people use Facebook daily, while only 39% watch television


of consumers who had a good social media service experience are likely to recommend it to others.

Having a social media presence increases brand awareness, traffic and engagement for your small business.

Social media is a way for you to connect with your current customers and gain new ones. It allows you to get your company’s message to your customers therefore increasing your visibility and strengthening your brand in the mind of your customers. 

Social media allows you to provide detailed information about your company and/or products. The more information that they know about your products and services the more likely they will make a purchase. Before making a purchase your customers can see what others think about your products and how you handle customer service. 

Loyal and happy customers purchase more and social media allows you to create personal connections with your followers and create loyalty. 

How to get started with Social Media for your small business​

Getting started on social media is easier than you think but it is an investment that will grow with time. 

Start small, choose one platform and dedicate 15 minutes a day to learning about that platform and polishing your brand on that platform. Once you start to see the results on that platform look to tackle another. 

Don’t try to be everywhere at once because you will quickly burn out. Having no social media presence is better than having accounts that are not active. Customers will assume that your business is no longer operating or having issues. 

If you don’t enjoy social media content creation or it is taking up too much of your time then consider outsourcing to a social media virtual assistant. 

What is stopping you from having a social media presence for your business?

Mel ecopreneur coach sitting on a hanging swing

Hi, I’m Mel. 

Business and mindset coach for eco-minded entrepreneurs who want to ditch the overwhelm and frustration to build a thriving business while having a positive impact on our environment. 

Click here to learn about my coaching packages

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14 Responses

  1. I couldn’t agree more with the point to start small. When I started my blog, I also launched all of the social media channels, and was overwhelmed very quickly. Almost stopped my blog as a result… Thanks for the tips!

    1. So common. It is good to secure all the handles so that you have consistency but don’t take action until you have the time and energy or money to pay someone to do it for you.

  2. 100% agree that we have to focus on one thing at a time, and for me I tend to gravitate more towards community based social platforms. Everything else felt like I was forcing it!

    1. Yes, I don’t like Twitter but others thrive on there. It is all about finding out how we can share our brand story with our audience.

  3. These are great tips are starting out on social media. When I started my blog, I didn’t even have a personal Instagram account, so it took me a while to figure out how to effectively use Instagram.

  4. I think it is mostly lack of time that prevents me to be more present on social media. Also that there are so many channels now that I’m having troubling updating them all

    1. Such a common reason! Being active on one account and doing it well is better than having an account on all but not creating content or being active. Quality over quantity!

  5. Social media is so important these days. That is what can make or break a company. Depending on your brand or blog, it’s usually best to grow Pinterest first, then Instagram or Facebook depending.

  6. So true, starting small is a very good tip for everyone who just starts with Social Media. And I also think it’s vital for businesses to be on at least one or two platforms as people tend to look there after having found your site or shop.

    1. Yes, I like to check out a business’ social media before I buy. I think it adds to the legitimacy of an online business.

  7. Interesting read! I agree it’s definitely necessary nowadays to have a presence on social media for business purposes, even if we don’t really have the time to it can be really positive for our brand even just dedicating the 15 minutes a day you said to learn each platform!

    1. Yes, I am all about batching my content. I schedule out a week’s worth of posts at one time and then I’m able to just dip in for a few minutes a day to engage.

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