How would an increase in your store or website traffic impact your sales? How would doubling your number of customers impact your profits? How about increasing the size of customers purchases?
Having a social media presence increases brand awareness, traffic and engagement for your small business.
Social media is a way for you to connect with your current customers and gain new ones. It allows you to get your company’s message to your customers therefore increasing your visibility and strengthening your brand in the mind of your customers.
Social media allows you to provide detailed information about your company and/or products. The more information that they know about your products and services the more likely they will make a purchase. Before making a purchase your customers can see what others think about your products and how you handle customer service.
Loyal and happy customers purchase more and social media allows you to create personal connections with your followers and create loyalty.
How to get started with Social Media for your small business
Getting started on social media is easier than you think but it is an investment that will grow with time.
Start small, choose one platform and dedicate 15 minutes a day to learning about that platform and polishing your brand on that platform. Once you start to see the results on that platform look to tackle another.
Don’t try to be everywhere at once because you will quickly burn out. Having no social media presence is better than having accounts that are not active. Customers will assume that your business is no longer operating or having issues.
If you don’t enjoy social media content creation or it is taking up too much of your time then consider outsourcing to a social media virtual assistant.